Ákos Szabó

For me, hospitality is not just a service, but the creation of experiences: the opportunity to forge connections between people and places. I chose this field because it requires both systematic thinking and genuine human attention—and these two rarely work well together unless we manage them consciously.
As the head of the holding company, I’m motivated by the challenge of building a strong yet diverse brand family out of units with different characters, where each location retains its own unique identity. I see progress in my growing ability to align business rationality with the actual quality of the guest experience—not just on paper, but in day-to-day operations.
For me, authenticity and quality are not a matter of compromise. I’m most proud when a place not only runs smoothly but also adds value in the long run—for guests, colleagues, and owners alike.